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Tech at work
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February 09, 2021
It’s harder than ever to get people to tune into marketing messages. From ad blockers to simply muting posts on their social media timelines, customers are exercising more control over which messages get through.
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January 25, 2021
No matter how old we get, we all love to play. Maybe that's why gamification marketing is reaching into every facet of marketing these days, with agencies setting up shop specifically to address this need.
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January 23, 2021Engaged employees are more productive and likely to share good things about your workplace. They are, in a way, the best kind of brand ambassador. But how do you improve employee engagement? One way is to recognize them with employee appreciation awards, though not every idea will work for every employee.
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January 23, 2021Engaged employees are more productive and likely to share good things about your workplace. They are, in a way, the best kind of brand ambassador. But how do you improve employee engagement? One way is to recognize them with employee appreciation awards, though not every idea will work for every employee.
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January 21, 2021The cost of cyber terrorism is real and significant to businesses today. The harm they cause is increasing each year, with estimates showing that 78% of US organizations have fielded a cyber attack in the past year. The threats come with a price tag, too, with an attacked company spending roughly $13 million to fix the harm done. What can companies do in the face of such a growing threat? One way is to stay informed of the dangers that lurk online. We’ll go over the most anticipated new threats in cyber security to your business in the coming year.
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January 03, 2021
Even if you start your online business with a bang, it’s common for sales to plateau at some point. What are the best ways to jump-start success? And how can you scale your online business in a way that’s both easy on the budget and sustainable for the long-term?
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January 01, 2021
Making a job offering attractive to today's workers means more than just giving them a suitable salary. Benefits are incredibly important and encompass myriad aspects of employees’ lives outside the workplace. So if a job candidate asks whether you offer a competitive employee benefits package, how do you know that you actually do?
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December 10, 2020
A healthy bottom line depends on having your best customers come back for more. According to data, repeat customers have a 60 to 70% chance of buying on a future visit to your store or shop. Compare that to the dismal 10% of customers who come back after their first experience, and you can see why customer loyalty matters to your business.
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December 09, 2020
There are 31.7 million small businesses in the U.S. (and more than 20,000 large businesses – those with over 500 employees), according to the Small Business Administration. In fact, many online businesses have a very small team. Sometimes the owner is the only employee.
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June 10, 2020
The World Health Organization describes workplace burnout as “a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed.” But can you still experience workplace burnout when you’re not even in the office?