Linsey Knerl

Do you ever wonder what’s going on inside your computer? Sure, you may know that it’s working overtime when the fan is especially loud or it’s hot to the touch, but it’s not always easy to tell if your laptop is running as it should. While there are ways to tweak your settings on your computer to keep it at its top performance, better technology and AI have made it possible to take a more hands-off approach to PC optimization. That’s exactly what HP Smart Sense offers, allowing your laptop to better handle its resources and power.

If you’re a business owner who doesn’t regularly use email marketing, you could be missing out on one of the most effective ways to reach customers. Modern email providers offer more personalized tools and metrics, to the point where it's now possible to see and even anticipate consumer behaviours, which make email marketing more valuable than ever. Here are the top email marketing services available today, and tips for how you can pick the right software for your company.

Cloud computing may not be the most talked-about aspect of running a business, but it‘s one of the most widely used. More than 92% of companies use services that are connected to or run in the cloud, which means the trend toward cloud-based computing is here to stay. If you’re not using one of these services yet, you may be wondering about the benefits of moving your computing tasks online. Here are the most-cited perks of cloud computing, with advantages for small to large companies, non-profits, and other businesses.

Is your company doing enough to make better energy choices and save on business electricity costs? A few simple changes could improve your bottom line substantially. The EPA states in its data from the ENERGY STAR® program that an average commercial building can reduce its energy bills by 30% through no-cost actions, smart investing, and innovative operations and maintenance. What will you do with those savings? Whether you reinvest into research and development or keep product prices down for your customers, every business can benefit from energy savings. Here are some ideas to put to work to lower your energy costs and reduce your carbon footprint.

Servers play an increasingly important role in small business infrastructure and keeping sensitive data safe, and the growth of the server market reflects this. The global server market surpassed $91 billion in 2020. That number is expected to increase every year as data needs continue to grow. How can your company harness the power of a server? What does it take to employ one in your own company? Learning how to set up a business server is an important first step to take before you make any major purchasing decisions.

The wine business in the U.S. is hitting its stride, with $75.1 billion in sales nationwide in 2019, the most recent numbers available. The pandemic slowed down some aspects of the business, including the closure of many wineries and in-person tasting events, but online sales grew by 80% over the past year. This shows how one trend of technology in the wine industry, ecommerce, can save and even transform the business. Here are five other trends set to change how the wine industry plans, produces, and distributes its product.

Artificial intelligence (AI) has changed even the most basic business functions, including the way we interact with customers. As of 2018, many industries embraced AI chatbots as a way to handle simple transactions between their brand and the customer. Since chatbots have become more sophisticated, they’re being trusted to conduct more sophisticated interactions. Experts predict that chatbots will handle 70% of customer service duties in the year 2022 (up from 15% of interactions in 2018). In this article, we’ll explain the benefits of chatbots and why many companies, even those in the B2B space, should consider using them.

While you may be familiar with the term “RAM” when discussing computer components, what about DRAM? DRAM has a big impact on the functionality of your PC. It’s also a big business, with the global DRAM chip market totalling $17.46 billion in the third quarter of 2020 alone. That’s a serious chunk of change and one of the reasons why you should know the answer to “what is DRAM?” before buying your next computer or laptop.

If you’re like most companies, you needed your latest new hire to start work yesterday. Cutting corners and providing a rushed onboarding experience isn’t likely to get you the positive outcome you desire, even if you can get your employee started sooner. Fortunately, effective onboarding can actually help your urgency because 62% of companies that do it well can experience a higher time-to-productivity ratio. It may also result in a 54% increase in engagement, which is tied to better overall workplace experiences.

Computer memory may seem like a complicated subject, but we can help you unravel the mystery by exploring the differences between RAM (random-access memory) and ROM (read-only memory). It’s not as confusing as it seems as you’ll learn in this overview.