Privacy policy

At HP Shop, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and safeguard your information when you visit or make a purchase from our website, in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African laws.

1. Information We Collect

  • Personal Identification Information: Name, email address, phone number, billing and shipping address.
  • Account Information: Login details and account preferences, where applicable.
  • Technical Data: IP address, browser type, device type, operating system, time zone, cookies, and browsing behaviour.
  • Transaction Details: Payment method (processed via secure third-party gateways), order history, invoices, and delivery information.
  • Customer Support Interactions: Information you provide when contacting our support team by phone, email, chat, or web forms.
  • Marketing and Communication Preferences: Your choices regarding receiving marketing from us.

We do not intentionally collect special personal information (such as health, religion, or biometric information) for ordinary retail transactions. If we ever need to process such information, we will do so only where allowed by POPIA and other applicable laws.

2. How We Use Your Information

  • To process and fulfil your orders, including payments, deliveries, and returns.
  • To communicate with you about your orders, account, support queries, and requested information.
  • To provide, personalise, and improve your shopping experience.
  • To send you marketing communications where you have consented, or where permitted for existing customers, subject to your right to opt out at any time.
  • To prevent and detect fraud, abuse, or security incidents.
  • To comply with legal, regulatory, and tax obligations.
  • To maintain internal records, reporting, and service improvement.

Processing is carried out in a manner that is lawful, reasonable, and not unnecessarily intrusive, and is limited to what is relevant and necessary for the purposes described.

3. Sharing Your Information

We do not sell your personal information.

We may share your information only with:

  • Trusted Service Providers: who assist in operating our website, processing payments, delivering orders, providing analytics, marketing, or IT services (for example Shopify, payment gateways, and couriers) under appropriate data-protection commitments.
  • HP Group Entities and Authorised Partners: where required for fulfilment, support, or warranty purposes.
  • Legal or Regulatory Authorities: where required by law, subpoena, or legal process.
  • Business Transfers: in the event of a merger or acquisition, subject to appropriate safeguards.

4. Cookies and Tracking

We use cookies and similar technologies to:

  • Enable core site functionality such as cart, checkout, and account login.
  • Understand how our website is used and improve performance.
  • Support personalised content and relevant marketing.

Essential Cookies

  • Required for the website to function correctly and cannot be switched off in our systems.

Analytics and Marketing Cookies

  • Google Analytics – to understand site usage and performance.
  • Meta, Google Ads, and Bing Ads – for measurement and advertising.

You can manage cookies through your browser settings or opt out of behavioural advertising via the following links:

5. Direct Marketing and Your Choices

We may send you marketing communications (such as product news, promotions, and offers):

  • With your consent; or
  • If you are an existing customer, where permitted by POPIA and related laws, and only in relation to similar products or services.

You may opt out of marketing at any time by using the unsubscribe link in our emails or by contacting us. Opting out of marketing does not affect transactional or service-related communications.

6. Data Retention

We retain your personal information only for as long as necessary to achieve the purposes set out in this policy, including:

  • To fulfil orders and provide services.
  • To comply with legal, tax, and accounting requirements.
  • To resolve disputes and enforce our agreements.

Where information is no longer required, it is securely deleted, de-identified, or archived in accordance with POPIA.

7. Security Measures

We use appropriate technical and organisational measures to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised access, or disclosure. These include encryption, access controls, and secure hosting environments. Although we take reasonable steps to protect your information, no method of transmission or storage is completely secure.

8. Cross-Border Transfers

Our store platform and some of our service providers may be located outside South Africa. This means your personal information may be transferred to and processed in other countries.

Where we transfer personal information across borders, we ensure that:

  • The recipient is subject to a law, binding corporate rules, or agreement providing adequate protection as required by POPIA; or
  • You have consented to the transfer; or
  • The transfer is otherwise permitted under POPIA.

9. Your Rights under POPIA

Under POPIA, you have the right to:

  • Be informed that your personal information is being collected.
  • Request access to the personal information we hold about you.
  • Request correction or deletion of your personal information where it is inaccurate, irrelevant, excessive, out of date, incomplete, misleading, or obtained unlawfully.
  • Object, on reasonable grounds, to the processing of your personal information.
  • Object to the processing of your personal information for direct marketing at any time.
  • Withdraw consent where processing is based on consent, without affecting the lawfulness of processing prior to withdrawal.
  • Request that we restrict processing in certain circumstances, where applicable.

To exercise these rights, please contact us using the details in section 11 below. We may require proof of identity to protect your information. If you believe that we are not complying with POPIA, you have the right to lodge a complaint with the Information Regulator (South Africa).

10. Children’s Privacy

Our website is not directed at children under the age of 16, and we do not knowingly collect personal information from minors. If you believe a child has provided us with personal information without appropriate consent, please contact us so we can review and delete it if necessary.

11. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or how we handle your personal information, please contact us:

  • Email: support@hpshop.co.za
  • Phone: 0800 390 020
  • Address: 26 Augrabies Road, Midrand, 1596, South Africa

If you are not satisfied with our response, you may contact the Information Regulator (South Africa):

12. Changes to this Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this page periodically to stay informed about how we protect your information.

Last Updated: 10 November 2025