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email marketing
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August 16, 2021If you’re a business owner who doesn’t regularly use email marketing, you could be missing out on one of the most effective ways to reach customers. Modern email providers offer more personalized tools and metrics, to the point where it's now possible to see and even anticipate consumer behaviors, which make email marketing more valuable than ever.
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August 16, 2021If you’re a business owner who doesn’t regularly use email marketing, you could be missing out on one of the most effective ways to reach customers. Modern email providers offer more personalized tools and metrics, to the point where it's now possible to see and even anticipate consumer behaviours, which make email marketing more valuable than ever. Here are the top email marketing services available today, and tips for how you can pick the right software for your company.
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February 09, 2021
It’s harder than ever to get people to tune into marketing messages. From ad blockers to simply muting posts on their social media timelines, customers are exercising more control over which messages get through.
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February 09, 2021It’s harder than ever to get people to tune into marketing messages. From ad blockers to simply muting posts on their social media timelines, customers are exercising more control over which messages get through. Is personalized marketing the answer for brands? With 78.6% of consumers stating that they won’t even consider using promotional offers that aren’t tied to past behaviours, it’s definitely worth considering.
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January 25, 2021
No matter how old we get, we all love to play. Maybe that's why gamification marketing is reaching into every facet of marketing these days, with agencies setting up shop specifically to address this need.
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January 25, 2021No matter how old we get, we all love to play. Maybe that's why gamification marketing is reaching into every facet of marketing these days, with agencies setting up shop specifically to address this need. Global gamification is expected to grow from $6.8 billion in 2018 to $40 billion by 2024. Plus, a U.K. marketing agency reported that while 58% of shoppers claim they’re not influenced by traditional online display ads, 60% of these same consumers admitted they’re more likely to buy from a company using gamification.
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January 03, 2021
Even if you start your online business with a bang, it’s common for sales to plateau at some point. What are the best ways to jump-start success? And how can you scale your online business in a way that’s both easy on the budget and sustainable for the long-term?